A brushed steel toolbox holding a matched set of garden tools, standing in fresh earth in front of sunflowers and wildflowers.

Your profit grows in weeks, or you pay nothing.

Motherbase is a platform of proven tools that plug into the systems you already run, each one going after a single number on your P&L. We use them to accelerate your value creation plan, and to find the value the plan never claimed. We invest the technology and the work up front, and only get paid once the value shows up on the bottom line.

  • Weeks, not quarters
  • We run it, not your team
  • Guaranteed ROI, by design
Get in contact See the results

What your team would be working in

The Motherbase studio, listing the applications available to a business.
A pareto chart ranking where profit is being lost.
The ontology view, mapping how source systems connect.
The experimentation module: a distribution chart showing what a test arm is worth per week against its control.
A data pipeline: inputs, a transform step and saved outputs.
A bubble chart sizing initiatives by value and effort.
An application overview screen.
A list of initiatives with their status.
An initiative flagged for attention, with its detail.
A second flagged initiative, showing the value at stake.

Your value creation plan was written before any of this was possible.

The initiatives were sized on what the business could do at the time. Some are running late, some are running fine, and not one of them was planned with what is now possible using AI and technology as leverage.

Meanwhile the decisions that move the number (what to charge, who to sell what, where the money leaks...) are still made on instinct, siloed systems, and spreadsheets.

The gap between what AI can do and what most businesses actually use Two curves running from 2023 to 2030. What AI can do rises steeply. What most businesses actually use rises far more slowly. The space between them widens every year, and that space is the opportunity. 2023 TODAY 2030 What AI can do The gap isyour opportunity What most businessesactually use
What AI can do What most businesses actually use The gap is your opportunity Chart concept adapted from Anthropic research

There's real value in there. We help you create it.

How it works

From sprout to harvest in weeks

The applications already exist: forecasting, pricing, billing checks, sales priority. They get tailored to your business and wired into your systems, so nothing gets ripped out, your team writes no code, and nobody hands you a login and walks away.

Your systems, untouched

ERP, CRM, spreadsheets, email, whatever you run and however it looks. Your data stays yours and never leaves your own walled garden.

Only what pays

You pick the applications worth running, each one aimed at a line on your P&L. Live in weeks rather than quarters, so you find out what one is worth by running it, not by forecasting it.

It keeps earning

Everything running gets adjusted as your business changes. Whatever stops earning its place gets pulled, and new tools go in as more value turns up.

The deal

You pay out of what it grows

Our technology and our time go in before you pay anything at all. The only way we earn is by growing your profit, so if your profit doesn't move, there is nothing to split and nothing to pay.

Free due diligence

You give access to the systems you already run and someone who knows how the business actually works. You get back the use cases worth doing and where the money in them sits. It costs you nothing and neither side is obliged to go further.

The split, agreed up front

If it's worth doing, you know before anything starts how the gain gets shared, measured against a baseline drawn from your own numbers that both sides can see. No retainers, no hourly rates, no invoice for work that didn't pay.

The harvest compounds

You get the full value out of what's already running, new use cases as we find them, and none of the maintenance. The longer it works, the better both sides do.

Results

What it was worth to three businesses

Diagnostics business

2×

Net profit, plus 2 years of recovered billings

Complicated billing rules were applied by hand, so work the business had already done never made it onto an invoice.

How An application that checks every job against the rules as it closes. Then it ran backwards over the archive and collected what had been missed.

Specialised retailer

40%

Gross profit uplift

Prices had been set once and left alone, so the products customers wanted most were the ones being sold too cheap.

How Live pricing tests to find what people would actually pay, recommendations that lifted basket size, then pricing rules that held the gain instead of discounting it back.

FMCG company

15%

Revenue uplift

A good sales team was wasting its time on the wrong accounts and missing business sitting in its own order history.

How Every account scored on what it's likely to buy next, so each rep starts the day knowing the ten calls worth making.

What we believe

Jakob Poulsen in worn olive work clothes and boots, holding a watering can.
Jakob Poulsen Motherbase's founder grew up in the Danish countryside and now lives in Sydney. Throughout his career at McKinsey, Palantir and Private Equity, Jakob has helped companies create billions of dollars in Enterprise Value by leveraging AI/ML.

  1. Labour and capital aren't your only leverage

    For most of business history there were two ways to multiply what you could do: hire more people, or put in more money. Technology is the third kind. You build it once and it works every hour of every day at no extra cost, which is how a small business can take on large incumbents.

  2. Your team gets stronger, not smaller

    The same people, getting more done, spending their week on work that's actually worth their time. This is about growing companies, not shrinking them. If the hope is to cut headcount, look elsewhere.

  3. Value requires dirty hands

    Real value doesn't come out of strategy decks or generic SaaS. It comes from sitting with your team, in your data, in the mess of how the work actually gets done. And it only counts when it shows up on your bottom line.

Get in contact

Let's find the first seed

Tell us what you sell and where you think money is leaking. You'll get back what's worth going after first and why, and if it's a fit, it's a long haul on both sides. Thirty minutes, no slides.

This fits established businesses with real customers, real revenue and messy data: makers, retailers, service companies. Only a few at a time, so no is a more common answer than yes.

Motherbase hello@onmotherbase.com